The majority of the world is under strict lockdown. Amid this health crisis, social networks have become extremely important to keep people connected. Even brands have become more reliant on social media to stay connected to their audience.
Over 3.8 billion users use social media on a day to day basis. It connects them to their favorite brands and serves as effective ecommerce channels for various businesses. This makes it important for brands to have an effective social media marketing strategy to follow. With more people staying in-doors, a rise in the use of the internet has been observed. 2021 is not going to be any different. With the start of the New Year, an effective content marketing strategy is required for brands to convert the audience.
Killer social media marketing tips:
Following are some of the best social media marketing tips brands can use to excel in 2021:
- Cultural awareness is more important than ever:
Awareness is the most important when it comes to the social media world. Your web design and social media marketing strategy needs to reflect different cultures and communities. It should be developed to offer connective experiences.
When your content goes online, it doesn’t remain confined within your geographical boundaries. It makes its way to a diverse audience section. By being culturally aware, you can create a social media marketing strategy that caters to a wider audience range and welcomes new consumers to become a part of your online community.
- Hardcore selling won’t work anymore:
Today, empathy is extremely important if you want to create a social media marketing strategy that works. People are in the middle of a pandemic. They use social media to distract themselves from all that’s going on around them. They want to indulge in fun activities while they are online.
Using hardcore selling tactics may not work in 2021. People want their time online to be fun. Content with a sale-sy tone might spoil their much-needed pastime. The focus of your social media strategy should be increasing brand awareness and reaching a wider audience.
For that, you need to create engaging content. Carefully craft your Call to Action. Avoid hardcore selling tone. Stay updated with the latest social media trends. Keep your selling strategy apart from your social media marketing strategy. If that’s what you have been doing, it’s time to revise your social media practices.
- Incorporate user-generated content in your marketing strategy:
The most authentic piece of information available on the internet is content generated by users. It could be anything from product feedback to Q&As, service reviews, and more. An effective way to market your brand on social media is to use user-generated content. Nothing converts the audience more than a genuine testimonial written by an authentic customer.
Today, most people base their online shopping decisions on available reviews. With so many fake sellers all over the internet, customers judge the authenticity of a product or a service through other customer’s reviews.
- Content optimization for smaller screens:
The Mobile-first approach is more important today than ever before. Mobile users make 50% of the web traffic. Your social media marketing strategy needs to cater to both mobile and desktop social media users. Failing to do so, will reduce your audience pool to half.
According to studies, if your social media content doesn’t align with their mobile device, the audience will abandon your page. Therefore, you need to ensure that the content you create for social media is compatible with all screen sizes.
- Hold contests and giveaways:
People are interested in freebies more than ever before. If you want to effectively promote your business on social media in 2021, you need to organize giveaways, polls, and contests. You can use these polls to closely connect with your audience, understand their preferences, and improve your services accordingly.
Giveaways and contests are minimal investments that always drive positive results. Make sure to add these to your social media marketing strategy for 2021.
The social media marketing tactics that worked in the favor of your business in 2019 may not work in 2021. Audience priorities have changed. You need to understand their current needs to modify your social media marketing strategy accordingly.